prose v poem

the prose po form seems to be in vogue right now, i see it all over the zines. my thoughts are that it appeals to non poetry readers  because in form,  they are more " tweetish" more closely aligned with news story style, in a familiar prose package.   nothing immediately sets them apart proclaiming "attention! this is a poem".  so all the work, all the leaping and differentiation from prose- if that is what's required to make the writing, in fact, prose poem - must be done by the sentences, the phrasing.